Co-founder and CEO
Rebecca L. Feickert is tax expert turned social entrepreneur passionate about using sport for social good. Originally from a rural North Dakota town of fewer than 100 people, Rebecca leveraged a homemade highlight film into a full basketball scholarship at the University of Kansas. There, she earned a BS and MS in Accounting as a first generation college student. After graduation, Rebecca obtained her CPA license and gained six years of experience in New York, Switzerland, and Bolivia working in public accounting, private equity, and sport-for-development for EY, Partners Group, and A Ganar, respectively. In 2014, Rebecca was shocked to realize that many of her athlete peers were struggling emotionally and financially in life after sport. Determined to help other athletes avoid the same fate, Rebecca packed up and moved to Boston to attend Harvard Business School. While earning her MBA, Rebecca and an ever-growing number of team members became obsessed with understanding and solving the problem of competitive athletes failing to realize their potential. After over two years of research and solution-testing, their efforts culminated in the 2018 launch of Trey Athletes, a nonprofit leadership development and college preparation program for top high school athletes. Rebecca resides in Dallas, TX, where she serves on the Moorland YMCA Youth Development Committee and tells absolutely everyone about Trey. In her free time, Rebecca enjoys hiking, traveling, and helping friends with their taxes. She’d be eternally grateful if you followed Trey Athletes on social media @treyathletes and signed up to volunteer at www.treyathletes.org.