Rebecca Feickert
Rebecca L. Feickert is tax expert turned social entrepreneur passionate about using sport for social good. Originally from a rural North Dakota town of fewer than 100 people, Rebecca leveraged a homemade highlight film into a full basketball scholarship at the University of Kansas. There, she earned a BS and MS in Accounting as a first generation college student. After graduation, Rebecca obtained her CPA license and gained six years of experience in New York, Switzerland, and Bolivia working in public accounting, private equity, and sport-for-development for EY, Partners Group, and A Ganar, respectively. In 2014, Rebecca was shocked to realize that many of her athlete peers were struggling emotionally and financially in life after sport. Determined to help other athletes avoid the same fate, Rebecca packed up and moved to Boston to attend Harvard Business School. While earning her MBA, Rebecca and an ever-growing number of team members became obsessed with understanding and solving the problem of competitive athletes failing to realize their potential. After over two years of research and solution-testing, their efforts culminated in the 2018 launch of Trey Athletes, a nonprofit leadership development and college preparation program for top high school athletes. Rebecca resides in Dallas, TX, where she serves on the Moorland YMCA Youth Development Committee and tells absolutely everyone about Trey. In her free time, Rebecca enjoys hiking, traveling, and helping friends with their taxes. She’d be eternally grateful if you followed Trey Athletes on social media @treyathletes and signed up to volunteer at

Brian Reynolds
Brian Reynolds is a former Wall Street investor turned entrepreneur.  With more than five years of investment experience, Brian previously worked as an Investment Banking Analyst in the Consumer/Retail group at J.P. Morgan and as a Private Equity Associate at Los Angeles-based Aurora Capital, a middle market buyout fund with ~$2 billion under management.  Since leaving Wall Street, Brian has served as a merchant for the men’s team at J.Crew, and recently, as VP of Finance and Operations for swim and beachwear startup Solid & Striped, where he worked as deputy to the CEO and led the company’s Series A fundraising.  Brian holds a Bachelor of Science in Finance and a Bachelor of General Studies in Communication Studies, both with highest distinction, from the University of Kansas.  Brian’s passion for college athletics provides an invaluable set of skills needed to identify and build meaningful relationships in the communities served by Trey.

Timothy Erps
Tim comes from Northeastern University with a degree in Chemical Engineering and experience in programming. After Northeastern, he joined Firefly Bioworks, a small MIT startup where he worked on developing an automated manufacturing and order management system. Tim’s experience in database design and development combined with his dedication to athletic, educational, and personal excellence are crucial for ensuring that Trey’s efforts are constantly measured, evaluated, and improved.

Lajoi Royston
Program Director
LaJoi is a professional educator with a multitude of experience in urban education. She has a passion for helping young people realize their full potential and has been doing so for several years. Her background in teaching, curriculum development, academic advising, research and educational leadership brings a unique set of skills to the Trey Team. LaJoi earned a Masters in Curriculum Studies from DePaul University as well as a Masters in Psychology from Harvard’s Graduate School of Education. These experiences have led her to Trey as the Program Director where she helps position Trey as the premier provider of age-appropriate content for its athletes.